Bugaboo Australia Campaign 2019

Bugaboo Australia launched it's own look and feel in 2019 after being given the freedom to break from the international (Dutch) branding guidelines. 

Working together with Bugaboo's Australian marketing team, we looked to appeal to local consumers without a budget that allowed for talent and location shots. Using a limited range of product shots mixed with energetic and optimistic shapes and colours, we were able to communicate to the modern Aussie mum a high-end, considered product that fits fashionably into their busy and active lives.

WHAT I DID
Art Direction
Graphic Design

ARROWS_ANGLE_2
BBOO_1x1_1
BBOO_1x1_2
BBOO_WIDE_1
BUGB-PRINT_5
PHONE-MOCK_5
INSTA-AD_2
BUGB-PRINT_2
PHONE-MOCK_6
BUGB-POSTERS2-1
BUGB-POSTERS2-2

© 2019
James Tranter
Graphic Designer

jetranter@gmail.com
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