Looking to beef up awareness of their cyber security focus, Commonwealth Bank Australia launched 'Secure' as a campaign with the help of M&C Saatchi. I created the logo lockup and guidelines thereof and also helped roll out the campaign that came with a great film directed by Collider.
Within a tight timeframe, we created a logo mark that clearly communicated the intiative without words, fit within the CommBank suite of graphics, fit the zeitgeist and was versatile enought to go anywhere and hopefully stand the rigours of time.
The accompanying campaign featured a microchip cityscape that is watched, managed and kept safe by CommBank cyber security technology. After creating guidelines for the logo mark, I also rolled out the campaign artwork across multiple outdoor advertising formats.
WHAT I DID
Logo lockup design
WHO DID THE REST?
Creative Director - Shane Gibson
Art Director for campaign - Mel Hawkett
The above lockup in motion was animated by the excellent James Jamias @ M&C Saatchi.
I rolled out the nationwide launch campaign for CommBank Secure, designing layouts across different media under the art direction of Mel Hawkett.
To bring the work of CommBank’s security teams to life, M&C Saatchi, alongside Collider director Daniel Askill and ALT VFX, built a microchip city where rogue fraudsters are taken down in-between giant processors and glowing data streams.
Here are a few more logo mark explorations that I found interesting. I am particularly fond of the fortress, it feels original and full of personality for this space.