An identity for a Samsung intiative that aims to save lives by putting the knowledge of a lifesaver in your pocket.
Samsung has developed the Pocket Patrol app in partnership with Surf Life Saving Australia with the goal of promoting safety on all Australian beaches. It uses augmented reality to superimpose warnings and updates over parts of the beach that are of note such as rips and shallow rock areas.
I developed the logo for the project, making something efficient and clean for Samsung and distilling what the app does into an icon.
WHAT I DID
WHO DID THE REST?
Iggy and Justin
@Leo Burnett Sydney
The real joy of this work was the development process. We went through a lot of options to land where we did, below are some of my favourite directions.