Signalling Smirnoff's re-entry into the Australian advertising landscape with a celebration of individuality.
I was lucky enough to work on this great campaign that promoted Smirnoff’s re-entry into advertising in Australia with some great inclusive and positive messaging.
The visual concept revolved around torn bill posters revealing layers of the diverse people that make up our nightlife.
The final work ended up being more in line with the international campaign, but we had fun exploring how to come at this and crafting the backgrounds.
WHAT I DID
WHO DID THE REST?
Iggy and Justin @ Leo Burnett